The Golden Chick Story began in Central Texas within the late 1960’s when the concept was made by a former employee of a chicken franchise who believed there had to be a much better way to run a franchise system. The delicious chicken, created by the development of secret marination and batter mixes, attracted franchise inquires, and by the time the founder sold the chain in 1982, it had grown to 39 restaurants.
In March 1989, Golden Chick Menu With Prices was purchased by a good investment group whose involvement was strongly backed up by the Golden Fried Chicken franchise community. Since then, the chain has experienced steady growth with new restaurants opening through the entire region, bringing the chain-wide total to over 150 stores.
In September, 1993, the company introduced exciting new enhancements for the Golden Fried Chicken menu as well since the restaurant appearance and thus came to be Golden Chick, a concept positioned to propel the Golden chain to the future. Since 1996, all new stores were called Golden Chick.
It’s been over 50 years since the first Golden Fried Chicken opened in San Marcos, Texas. We feature the very best fried chicken, our Original yet still the Best™ Golden Tenders, Golden Roast, salads, and also the best sides in the industry. We invite you to definitely visit and appreciate Golden Chick today.
A Tender Story – It happened over 30 years ago – The Original Golden Tender™ was born. We started using the whole chicken tenderloin (the filet mignon of chicken) to create our Original Golden Tenders™. To guarantee great, fresh taste, we marinate our tenderloins, hand-batter and cook those to a delicious golden perfection. Since 1985 the Big Guys have tried to copy us…and they’re still hoping to get it right. The Initial Golden Tender.™ As soon as you Taste the Best…You’ll Forget about the Rest!
Golden Chick was a mostly sleepy chain when Mark Parmerlee bought the company in 1989 and, frankly, was still pretty sleepy in the years next, too. “There was a time when having five openings a year was a good year,” he said.
But all that changed in the year 2011 when What Time Does Slim Chickens Open reimaged its restaurants and added a brand new menu that included things such as chicken salad and roast chicken to select the chain’s fried chicken and chicken strips.
The alterations “helped us be a little more contemporary,” he explained. In addition they became a huge dose of growth serum, since the chain has grown substantially within the years since.
“I’ve never seen much like this,” Parmerlee said. “I’ve seen a remodel or reimage provide a pop for any year, maybe two. This one we were on up on up-significant increases for approximately four years. We went from doing a few unit nxcqek annually to double digits. We’ve been doing that now. And as you go along we got increases in average unit volumes.