TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is probably the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that people enjoyed a unique product the country was clamoring for, we started offering franchise opportunities these year. Since that point, we’ve continued to cultivate to over 360 stores nationwide.
Our company is also continually searching for ways to keep our customers satisfied and coming back for additional. That’s why we joined forces with Mrs. Fields® in 2000 to become Mrs. Fields Famous Brands. Today, TCBY Prices leads the current market in nutrition, taste, and cool product innovation, always reaching to anticipate the evolving wants and needs of our own customers.
We’ve remodeled our interiors and our brand to mirror our forward-thinking outlook on the future having a modern logo and logo, colorful palette and trendy interior decor. We’ve been creating a legacy of tasty, healthy frozen desserts over the past thirty years so we don’t possess goal of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the very first TCBY in Little Rock, Arkansas. TCBY began franchising these year, and through 1984 there was over 100 stores.
Just before 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit from the competitor, I Can’t Believe It’s Yogurt!, forced TCBY to make a new name from the initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved to the tallest building in Arkansas, Simmons Tower situated in downtown Little Rock, as well as the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY at the begining of 2000 and became Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there have been 1,777 TCBY locations across the country. By 2011, after several waves of closings, there were 405.
Products and promotions
TCBY offers frozen yogurt in a number of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores offer only soft serve. The new concept stores follow a self-service model, with customers being charged by weight. Soft serve yogurt comes in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors which can be available daily, along with various rotating flavors. TCBY also serves drinks such as Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the test launch of breakfast and lunch meal replacement bowls, parfaits and smoothies made from non-frozen “fresh” yogurt called Yovana-Simply Yogurt in two self-service company stores in the headquarters of Salt Lake City.
2010 also saw the opening of any prototype store in Salt Lake City, Utah, operating under a different business structure. Instead of customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their very own mix of fruit or candy toppings, and pay by the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of its yogurt using a more nutrient-rich profile. The company brought down the fat content of its yogurt to below 2 percent, so that it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY is definitely the first frozen yogurt chain to provide Greek frozen yogurt. Each year, TCBY Times offers mothers across the nation a free of charge frozen yogurt on Mother’s Day, and fathers a free of charge frozen yogurt on Father’s Day.